{"title":"As I Am","description":"","products":[{"product_id":"curl-clarity-shampoo-8-oz","title":"Curl Clarity Shampoo 8 oz","description":"\u003cp\u003eAs I Am \u003cstrong\u003eCurl Clarity Shampoo\u003c\/strong\u003e is a sulfate-free cleanser designed to gently remove product build-up and environmental impurities from the hair and scalp. Unlike traditional shampoos, this formula ensures that your hair retains its natural moisture, leaving it soft, manageable, and hydrated without stripping away essential oils. Perfect for color-treated hair, it helps to maintain the hair's moisture balance while preparing it for styling and maintenance. With regular use, your hair will feel refreshed and ready for the next step in your hair care routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSulfate-free formula cleanses without stripping hair of natural moisture.\u003c\/li\u003e\n\u003cli\u003eEffectively removes product build-up and environmental impurities.\u003c\/li\u003e\n\u003cli\u003eLeaves hair moisturized and manageable, preventing dryness and rough texture.\u003c\/li\u003e\n\u003cli\u003eSafe for color-treated hair.\u003c\/li\u003e\n\u003cli\u003ePrepares hair for styling and maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWet hair thoroughly.\u003c\/li\u003e\n\u003cli\u003eGently massage into lather throughout hair and scalp.\u003c\/li\u003e\n\u003cli\u003eRinse well.\u003c\/li\u003e\n\u003cli\u003eRepeat as necessary.\u003c\/li\u003e\n\u003cli\u003eFor best results, use intermittently with other As I Am cleansers.\u003c\/li\u003e\n\u003cli\u003eDetangle hair while it is soaking wet and saturated with lather or conditioner using a wide-toothed comb or paddle brush.\u003c\/li\u003e\n\u003cli\u003eOnly proceed to the final rinse after detangling.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":41449101656119,"sku":"AS801","price":5.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6542\/3415\/files\/AS801_thumb_01.png?v=1719259675"},{"product_id":"leave-in-conditioner-8-oz","title":"Leave-In Conditioner 8 oz","description":"\u003cp\u003eAs I Am \u003cstrong\u003eLeave-In Conditioner\u003c\/strong\u003e is a lightweight, hydrating formula that helps lock in moisture while reducing dryness. 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This luxurious formula delivers moisture, shine, and manageability to your hair, helping it maintain lasting curl and coil definition. 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Designed specifically for natural textured hair, this luxurious blend of rich emollients absorbs quickly to protect against dryness and weather damage. 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Infused with a blend of natural ingredients like Tangerine, Coconut Oil, Castor Oil, Saw Palmetto, and Phytosterols, this CoWash promotes a healthy environment for hair growth and provides hydration that lasts until your next cleanse. Its creamy, lightweight formula spreads easily, making detangling a breeze and rinsing effortless. 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Infused with Shea Butter, Amla, Sunflower Oil, Castor Oil, Sugar Beet Root, and Phytosterols, this cream provides shiny smoothness while delivering strong, long-lasting curl and coil definition. It ensures your hair remains hydrated, soft, and flake-free, making it perfect for twists, braids, bantu knots, finger coils, and wash-and-go styles. 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Enriched with natural ingredients such as Shea Butter, Cocoa Butter, Castor Oil, Jojoba Oil, and Sugar Beet Root, it delivers intense hydration, softness, and shine to natural coils and curls. Infused with Pro-Vitamin B5 (Panthenol), it helps repair split ends, strengthen hair, and enhance manageability. 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Infused with nourishing ingredients like Aloe Vera, sugar beet root, and vitamin E, this lightweight curling gel hydrates and nourishes the hair while providing a flexible hold. It delivers perfect curl definition without the stiffness or crunch often associated with traditional gels. The formula minimizes frizz, reduces shrinkage, and enhances curl stretch, all while locking in moisture. Ideal for all hair types, but especially beneficial for those with curly hair, this Curling Jelly is free from sulfates, silicones, parabens, and mineral oil, offering a natural, healthier approach to styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight formula that defines and enhances natural curls.\u003c\/li\u003e\n\u003cli\u003eProvides flexible hold without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003eEnriched with Aloe Vera, sugar beet root, and vitamin E for nourishment.\u003c\/li\u003e\n\u003cli\u003eMinimizes frizz and reduces shrinkage.\u003c\/li\u003e\n\u003cli\u003eEnhances curl stretch and locks in moisture.\u003c\/li\u003e\n\u003cli\u003eFree from sulfates, silicones, parabens, and mineral oil.\u003c\/li\u003e\n\u003cli\u003eIdeal for all hair types, especially curly hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAfter cleansing, conditioning, and detangling hair, apply As I Am Leave-In Conditioner to wet hair.\u003c\/li\u003e\n\u003cli\u003eApply a generous amount of Curling Jelly to small sections of hair, from root to tip.\u003c\/li\u003e\n\u003cli\u003eSpray with water if hair begins to dry before you're done.\u003c\/li\u003e\n\u003cli\u003eFinger rake, comb through with a wide-tooth comb, or finger style.\u003c\/li\u003e\n\u003cli\u003eAir dry or use a hood dryer on low heat.\u003c\/li\u003e\n\u003cli\u003eFluff and separate curls after hair is completely dry.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"8 oz","offer_id":41449133965367,"sku":"AS812","price":6.13,"currency_code":"USD","in_stock":true},{"title":"16 oz","offer_id":41449133998135,"sku":"AS813","price":13.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/6542\/3415\/files\/AS812_thumb_01_97c72aef-a0a9-4864-92df-7afe7e3fd446.png?v=1719260217"},{"product_id":"hydration-elation-8-oz","title":"Hydration Elation 8 oz","description":"\u003cp\u003e\u003cstrong\u003eHydration Elation\u003c\/strong\u003e is a deeply hydrating, fortifying conditioner designed to nourish curls and waves. 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Formulated with Aloe Vera gel, Sugar Beetroot, Vegetable Glycerin, and Wheat Protein, this organic gel offers a smoothing effect while moisturizing your hair. Ideal for all hair types, it enhances shine, adds smoothness, and ensures your style stays in place without hardening or roughening your hair. The gel rinses easily from your hair when it's time to cleanse, leaving your strands soft and healthy. 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