Design Essentials Wholesale: New Scalp Care, African Chebe & Agave Collections for Salons & Retailers
Your customers already know Design Essentials: it's the brand they see at the salon. Now the newest side of the line is available at wholesale: 14 new SKUs across three collections, each built around one job. Scalp Care is a daily ritual. African Chebe is an anti-breakage system. Agave & Lavender is a blowout kit. That one-job-per-collection structure is what makes them easy to sell: your staff never has to explain where a product fits, because the collection does it for them.
Why a salon scalp line belongs in your store now
Scalp care has stayed one of haircare's leading growth engines, and brand leaders expect it to keep rising in 2026, with customers asking for a facial-like ritual for the scalp (Beauty Independent). Your customers are hearing that message everywhere. Stocking a salon brand's dedicated scalp collection lets a beauty supply store answer it with shelf authority, and dry-scalp season is just getting started.
Scalp Care: the five-piece ritual
Five targeted treatments, each in a 4 fl. oz. bottle, covering the full routine. Four of the five are dermatologist-tested, and the whole line is mineral-oil-free.
- Scalp Cleansing Serum (DE47): rinse-free cleansing between wash days; made for braids, locs, and protective styles.
- Anti-Itch & Tension Relief (DE48): a dermatologist-tested scalp oil with tea tree, peppermint, and aloe for tight, tension-prone styles.
- Moisturizing Oil Treatment (DE49): lightweight marula and lavender oil for dry scalps, no greasy buildup.
- Vitamin Drops (DE50): daily drops with Vitamins A, D3, and E.
- Edge & Temple Strengthening Oil (DE51): black castor oil and biotin for the most fragile areas of the hairline.
Retail play: face all five together as a scalp-care destination. The customer in braids or a sew-in is the core buyer: the serum and the anti-itch oil solve the two problems she actually has between appointments. Uniform bottles and one price point make it a clean shelf story.
African Chebe: the anti-breakage system
Chebe, an ingredient rooted in African haircare tradition, anchors a five-piece strengthening system for curly to coily hair (3A–4C): a Herbal Pre-Wash Intense Repair Masque (DE55), a sulfate-free Anti-Breakage Moisture Retention Shampoo (DE52), an Anti-Breakage Moisturizing Leave-In Conditioner (DE53), a Braid & Twist-Out Strengthening Crème (DE54), and a Strengthening & Curl Perfecting Mousse (DE56).
This is the collection for your length-retention customer, the one who asks what will help her hair stop breaking at the ends. The system logic sells itself: masque before wash day, shampoo to rinse out the masque's herbal granules without stripping, leave-in to detangle, crème or mousse to style. Every piece hands off to the next, which is why this line moves in multiples rather than single jars.
Agave & Lavender: the blowout line
A four-step system for blowouts and silk presses, numbered on the bottle in the order it's used: Moisturizing & Strengthening Shampoo (DE43), Moisturizing & Detangling Conditioner (DE44), Blow-Dry & Heat Shield (DE45) with heat protection up to 420°F, and the Weightless Thermal Protectant Serum (DE46) for flat irons and curling irons.
Timing matters here: holiday party season is silk press season. The customer booking a December blowout (or doing her own) needs all four steps, and the heat-protection pieces are the ones she won't skip. Merchandise the four together, in order, next to your thermal tools.
Stocking the new collections
Start with one facing of each SKU. IWELL US Wholesale offers no minimum order quantity, so the opening order can be exactly the size of the test you want to run. Orders ship within 3 business days, so you can restock what moves inside the same week, and shipping is free over $500 (flat $35 below), easy to reach if you're adding all three collections plus your regular reorder. Questions about ordering? See our ordering FAQ.
And the lineup isn't finished: a fourth collection, Coconut & Monoi, is on the way.