Privacy Policy

Last Updated: April 7, 2026

1. Introduction

Iwell Trade Inc. ("IWELL US," "we," "us," or "our") respects your privacy and is committed to protecting the data of our wholesale members. This Privacy Policy describes how we collect, use, and share information when you use our website (iwelluswholesale.com) and the IWELL B2B App (collectively, the "Services").

2. Information We Collect

To provide wholesale services and verify your business, we collect the following:

• Business Verification Data: Company name, Business Address, Employer Identification Number (EIN), Tax ID, Retail Certificates, and other government-issued documentation.

• Contact Information: Name of the business representative, business email address, and phone number.

• Transaction Information: Purchase history, order details, and billing information.

• Device & Usage Data: IP address, device identifiers (IDFV for iOS), browser type, and interaction data. We use this to secure the platform, detect abuse, and understand performance.

• Analytics & Diagnostics: We collect pseudonymized usage, crash, and performance data via third-party tools (e.g., Firebase / Crashlytics) to improve app stability and performance.

• Customer ID: Your unique Shopify account number.

• Payment Data: Payments are processed via third-party secure gateways. We do not store full credit card numbers on our servers.

3. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance user experience.

• Shopify Cookies: As our platform is powered by Shopify, we utilize Shopify’s automated cookie settings to manage essential site functionality and security.

• User Control: You can control cookies via your browser settings; however, certain features of the Services may not function properly without them.

4. Device Permissions

The IWELL B2B App may request access to certain features to facilitate wholesale operations:

• Camera & Photos: If requested, access is used solely for features such as scanning barcodes to add products to your cart or uploading business documentation.

• Permission: We do not access these features without your explicit permission and only use them for the purposes described at the time of the request.

5. How We Use Your Information

We process your data based on Contractual Necessity and Legitimate Interest:

• To verify eligibility for wholesale membership and authorized retailer status.

• To generate invoices, process orders, and communicate account updates.

• To improve Platform performance and security.

• Payment Finalization: Please note that while orders are initiated in the App, payment is completed securely via invoice on our Website.

6. Sharing of Information

We do not sell your data. We share information only with:

• Service Providers: Logistics/shipping carriers (UPS/Freight), payment processors, and cloud hosting providers.

• Shopify: Our Services are powered by Shopify. Your data is shared with them for order fulfillment, secure storage, and database management.

• Public Disclosure: As noted in our Terms and Conditions, we may display your business name and store address on our Platforms to identify you as an authorized retailer.

• Legal Requirements: If required by law, regulation, or legal process (e.g., tax reporting or contact lens regulatory compliance).

7. International Transfers

Iwell Trade Inc. is based in the United States. Your information may be stored and processed in the U.S. By using our Services, you acknowledge that your information may be transferred to and maintained on servers located outside your jurisdiction.

8. Data Retention & Security

We retain your business information for as long as your account is active or as needed to comply with legal obligations. We use HTTPS secure transmission and industry-standard encryption to protect your EIN and other sensitive business data.

9. Children's Privacy

The Services are intended for business users only and are not directed to children under 16. We do not knowingly collect personal information from children.

10. Your Rights & Account Deletion

Under modern privacy laws (CCPA/GDPR), you have the right to:

• Access/Correct: View or update your business information via your account settings.

• Opt-Out: Request removal from marketing communications at any time.

• Deletion: You may request the deletion of your account and associated personal data through the following methods:

  • App Users: You can initiate account deletion directly within the App via Me > Account Management. This action will immediately revoke your sign-in access and delete your mobile app profile.

  • Web Users: You may request account closure by emailing wholesale@iwellus.com.

Important Notice on Data Retention: In accordance with Apple App Store Guidelines and global privacy laws, we will delete your personal account records upon request. However, as a wholesale business, we are legally required to retain certain transactional data (such as invoices, order history, and tax records) for regulatory and accounting purposes.

Active Obligations: We cannot process a deletion request if there is an Outstanding Balance or if there are Pending Orders that have not yet been delivered. These obligations must be settled before an account can be closed.

11. Changes to this Policy

We may update this policy from time to time. We will notify you of material changes by updating the "Last Updated" date and providing a notice via the Website or App.

12. Contact Us

For any privacy-related inquiries, please contact our Team:

Email: wholesale@iwellus.com

Address: 1500 W Patapsco Ave, Baltimore MD 21230