Design Essentials just got a lot deeper on our shelves: 14 new SKUs across three collections. There's a five-piece Scalp Care ritual, the African Chebe...

The first cold week of the year does your selling for you: dry air outside, dry heat inside, and a line of customers whose lotion...

The most expensive Q4 mistake isn't overbuying. It's your bestseller wall going empty the week before Christmas, when every walk-in was ready to spend. You...

Customers shop the hair oil aisle by concern, not by brand. Use these five beauty supply planogram tips to organize growth, moisture, and scalp-care zones,...

The November–December holiday season has averaged about 19% of annual U.S. retail sales over the last five years, and every customer in your store passes...

Halloween 2026 lands on a Saturday — and the look-finishing product customers will hunt for is the one most stores under-stock: costume contact lenses. The...

The perfume oil roll-on is our #1 seller, and it now comes in a 1 fl. oz. size — approximately 3X the classic 0.33 oz...

Great retail merchandising doesn't require a complete store remodel. From smarter product placement and impulse displays to cross-merchandising and better restocking habits, these seven practical...

Discover the 10 best-selling wholesale beauty products from the last two years of IWELL US Wholesale sales. See which perfume oils, hair oils, soaps, essential...